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Ocean Alliance could be next to go after 2M: analyst

Author:   Posttime:2023-03-07

THE Ocean Alliance could be the next major ship-sharing agreement to sink, possibly sometime this year, as its members chart different strategies and look to gain market share during the current "rate war" among ocean carriers, industry analyst Lars Jensen said.
Speaking at the Journal of Commerce's TPM23 conference in Long Beach, Mr Jensen said ocean carriers face a market similar to the one seen during the 2008-09 financial crisis when a massive buildup of ship capacity came up against weakening demand.
While demand could recover should inventory destocking occur through the spring and US consumers keep spending, Mr Jensen said the industry faces other headwinds, such as political scrutiny over the alliances' anti-trust exemptions and higher costs from stringent carbon emissions rules.
The result, he added, is that carriers are thinking more about "who do I want to spend the next few years with" as has happened with the pending dissolution of the 2M Alliance, reports New York's Journal of Commerce.
"It's a normal downcycle we are going through, then there are some elements that are slightly different," Mr Jensen, CEO and partner of Vespucci Maritime and a Journal of Commerce analyst, said. "Rates are coming down faster than they went up. It is a rate war."
"2M is just the first domino to fall," he added. "When it was formed, you had two parties with the same strategic interest. Now you have two parties whose interests are no longer aligned."
Mr Jensen, one of the first to predict the breakup of 2M, said at the time that Mediterranean Shipping Co's large orderbook of new vessels allowed it to operate on a standalone basis across many trade lanes, without having to share space on Maersk vessels. A similar dynamic could play out with Ocean Alliance member Cosco Shipping, which has the second-largest orderbook of new ships behind MSC, Mr Jensen said.
Cosco faces renewed urgency to fill those new vessels due to a loss of market share over the last two years that Mr Jensen attributed to China's Covid-19 lockdowns and the resulting shipping delays out of the country.
"I'm going to expect Cosco to be very aggressively going after market share," Mr Jensen said. "Who's the easiest prey to go after? That would be customers already on your ships through your alliance partners."
"That's not going to sit well with [Ocean Alliance members] CMA CGM and Evergreen Marine," Mr Jensen said, adding that Taiwan's Evergreen faces the additional tension of working with a China-based carrier.
The Ocean Alliance's agreement is set to expire in 2027, Mr Jensen said, but he noted the current market uncertainty and the pending breakup of 2M could hasten a decision not to renew the Ocean Alliance in 2023.
Regarding THE Alliance, Jensen said "it's slightly stable" due to similar operating strategies and less aggressive ship ordering. However, he said the changing carrier landscape may make THE Alliance's two biggest members, Hapag-Lloyd and Ocean Network Express (ONE), reconsider their partnerships. Mr Jensen even posited that the two could decide to merge as a way to take on ever-larger ocean carriers.
 

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